At just 19 years old, Ivy League entrepreneurs Will Hall and Arjun Saluja are redefining how the service economy prices time. The co-founders of Booko, a fast-growing technology startup, have officially launched a dynamic pricing feature that is rapidly gaining traction among service providers nationwide—introducing a smarter, data-driven way to price appointments in real time.
Built by the young founders themselves, Booko’s dynamic pricing feature leverages live supply-and-demand signals to automatically optimize appointment pricing. The result is a system that fills slow hours, protects peak demand, and increases revenue without forcing service providers to work longer days.
Unlike traditional booking platforms that treat every hour of labor as equal, Booko recognizes a fundamental truth: time is a perishable asset. When an appointment goes unsold, its value instantly drops to zero.
Dynamic pricing has powered industries like airlines, hotels, and ride-sharing platforms for decades. Booko brings this same enterprise-level pricing science to everyday service businesses in a transparent, operator-controlled way.
The idea for Booko was born at Dartmouth College, where Hall and Saluja questioned why billions of hours of service labor were still priced statically. Arjun previously worked on dynamic pricing systems with Uber Elevate at Joby Aviation, while Will founded a marketing agency that ran multi-million-impression campaigns for service businesses.
Together, their experiences revealed a clear opportunity: demand alone isn’t enough when pricing and scheduling remain static.
One of Booko’s biggest challenges was convincing conservative service industries to adopt dynamic pricing. By designing a transparent and conservative system, Booko proved that dynamic pricing fills more appointments without alienating customers.
Backed by Y Combinator, Booko is now positioned to become the default pricing engine for the global service economy—powering salons, fitness studios, consultants, and professional services worldwide.
Innovation doesn’t require decades of experience. Booko proves that fresh thinking and real-world execution can reshape entire industries—regardless of age.
Learn more at https://www.bookoapp.com
Instagram: https://www.instagram.com/bookoapp/
Will Hall LinkedIn: https://www.linkedin.com/in/will-hall-a1160432b/
Arjun Saluja LinkedIn: https://www.linkedin.com/in/arjun-saluja-a073b927a/
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Company Name: Booko
Contact Person: Will Hall
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Country: United States
Website: https://www.bookoapp.com