New pricing tools capture bookings and target diverse traveler segments
Vrbo®, part of Expedia Group, today announced the launch of its new promotions suite, empowering hosts to create tailored promotions that cater to a wide range of traveler segments—from early planners and last-minute bookers to mobile users and members of Expedia Group’s travel rewards programs. Rolling out globally across Vrbo and its sister platforms, including Abritel®, FeWo-Direkt®, Stayz®, Bookabach® and eligible vacation rental listings on Expedia®, this platform-wide initiative is a significant milestone in unlocking strategic tools for hosts in today’s competitive short-term rental market.
According to Expedia Group’s 2025 Traveler Value Index, travelers ranked price as the most important factor when booking a vacation rental. Competitive pricing is also critical for short-term rental hosts, with nearly a quarter of hosts citing it as a top feature that makes their rental stand out1. These new tools enhance visibility, reduce booking risk, and improve calendar occupancy, enabling flexibility for Vrbo hosts to meet real-time demand while maximizing revenue potential.
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| 1 Phocuswright, U.S. Short-Term Rentals 2025: Host and Property Manager Trends, March 2025 |
Available Now:
- Early booking promotions: keep calendars full by securing bookings 60 days or more in advance, locking in longer stays and higher-value reservations.
- Last minute promotions: reduce the risk of unsold nights and attract last-minute planners who are ready to book within 0-30 days prior to check-in.
Both last minute and early booking discounts will have dedicated search filters on the Vrbo site and app, allowing travelers to easily search for properties offering promotions.
Coming Soon:
- Members Only Deals: attract 168 million travelers enrolled in Expedia Group’s travel rewards programs around the world, which represent Vrbo’s most trusted and reliable travelers – those who book earlier, stay longer, and spend more.
- Mobile promotions: meet travelers where they’re commonly searching and booking – on mobile browsers or via the Vrbo app.
- Advanced settings for new listing promotions: provide additional capabilities for Vrbo’s existing new listing offering. The evolved product is available for the first 90 days after a property goes live to deliver quick bookings after onboarding.
Setting up promotions is easy with the ability to customize booking windows, discount rates and more, aligning with hosts’ specific needs and revenue goals. Across all promotion types, hosts benefit from enhanced listing visibility through improved sort order, special badging, promotion filters, and inclusion in Vrbo’s extensive marketing campaigns—from email and app placements to paid media and merchandising.
“Promotions are a win-win, allowing our travelers to get better value while giving partners the ability to target the travelers they want,” says Tim Rosolio, Vice President, Vacation Rental Partnerships at Expedia Group. “Promotional capabilities are among the top requests we get from our partners and I’m excited to deliver on our commitment to providing the right tools they need to thrive in our marketplace.”
All partners will be eligible to activate promotions. Platform partners managing properties directly via the Vrbo Dashboard can access promotions now. Vrbo will also pilot its Promotions API with select connectivity providers this year, allowing connected partners to access promotions with eligible software providers. To learn more about how to activate promotions, visit our blog.
About Vrbo
In 1995, Vrbo® introduced a new way for people to travel together, pairing hosts with families and friends looking for places to stay. Vrbo was grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, Vrbo has grown into a global community of hosts and guests, with unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses, and every kind of space in between.
Vrbo is part of Expedia Group and offers hosts exposure to over 750 million visits to Expedia Group sites each month.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250528186711/en/
"Promotions are a win-win, allowing our travelers to get better value while giving partners the ability to target the travelers they want."